It is essential to have a compelling biography at your disposal if you are marketing your abilities to potential clients for your birth business. 

A compelling biography will give readers the best possible first impression of you and capture their curiosity so that they want to learn more about you.

It is essential to the production of a fantastic bio that you find a way to make your bio stand out from the crowd. Let’s take a look at some of the best ways to build an engaging bio for your website.

Know Who You’re Writing For

Take some time before you begin writing to consider the people who will be reading what you have to say. Who exactly are you trying to reach—your target audience. Having this knowledge will allow you to better modify your bio to fit the situation.

If your goal is to gain clients, make sure to include language that will highlight what sets your services apart from others in the industry. Focus on emphasizing any skills or experience that are relevant to the service(s) you offer. 

Be Concise and Creative

A good rule of thumb when crafting a successful bio is short but sweet—no one wants to read a lengthy essay on someone they don’t know yet! 

Think of it as an introduction—it should be enough to give readers an idea of who you are without giving away too much information all at once. Being creative with your words can also help make sure your bio stands out.

Don’t be hesitant to experiment with a variety of ideas and words until you find one that clicks with you. 

In addition, if there are any external honors or distinctions that are associated with your work, it is possible that it might be beneficial to highlight this information in the form of a small footnote at the very end of your bio.

Include Photos & Videos

Including images and videos in addition to text can add an extra layer of personality and help people engage with your content even more quickly than text alone. Photos should be flattering and professional—this is especially important if you’re targeting potential clients. 

Make sure also that whatever media you choose fits in with the tone of voice used throughout the rest of your website; consistency is key here!

Example Bio

“Chris began her journey into the world of doula support in 2006, following the birth of their first child. The revelation occurred during a childbirth education class, alongside a doula, where a wealth of birthing options previously unknown became apparent. This newfound knowledge led Chris to a remarkable homebirth experience, guided by two exceptional midwives. The pivotal roles of these midwives significantly contributed to Chris’ evolution as a doula.

 This life-altering experience instilled a deep sense of purpose, compelling Chris to assist others in their transition into parenthood, recognizing the profound impact it had on their own life. The belief in the transformative power of support and encouragement became a cornerstone of Chris’ doula practice. A genuine passion for all aspects of the birth process emerged, from educating expectant families to providing hands-on assistance during their postpartum period.

 Over the years, Chris’ family has grown to include two more children, and the doula work continued right up to her own due date. Dedication to clients reinforces the deep sense of privilege Chris experiences when joining them on their remarkable birthing journeys—an honor that holds a special place in her heart.”


Writing a great bio doesn’t have to be difficult — with a little bit of creativity, thoughtfulness, and attention to detail, it can become one of the most essential components of creating an engaging website for potential clients.

You’ll be well on your way to writing a winning biography that really stands out from the crowd if you consider who your target audience is before you begin writing. If you keep it succinct while still being creative with words, you include photos and videos when appropriate, and you make sure that everything fits together harmoniously on your website.

Need help writing your bio? Contact our team! We can help create one for you for only $20!


Christine Herrera

Christine Herrera

Christine Herrera helps people become amazing birth professionals.