For so many people in the world, social media is just a regular part of your daily life. It’s incredibly rare to meet someone that doesn’t have an Instagram, Facebook, TikTok, and the list goes on. For many who run a business, social media is how they market their services to their community.
Social media can actually be a powerful tool for marketing your services as a doula, and while it may be easy to just shrug it off, many big businesses are turning to social media as their primary marketing target. Here’s some information that can help you stay relevant as a doula in this digital society.
Why Should You Use Social Media as a Doula?
Using social media to build your client base can be an incredible way to reach parents and inform them of the many benefits doulas can provide. There are a lot of benefits to utilizing social media, and you can really transform your social media in a way that embodies your beliefs and personality, so you don’t feel like you’re just working on advertising. Here are a few reasons you should use social media as a doula.
Bring Awareness to You as a Professional – Social media offers you a place where you can talk about what you offer. The more you focus on posting across social media, the more you will build awareness about your services. Your name or business name will appear in more searches, and the more they see you and view your content, the more they feel like they can trust you.
Offer Authenticity – Social media can be a massive landscape for disingenuous advertisements, especially doulas. You want to show how you can provide emotional support. Be you and show that you’re a real person. Post informational videos, share a tour of your home or facilities, and share your feelings and experiences, and people are sure to follow. You can use Canva to create a simple informative slideshow that can resonate with your audience.
You Can Connect with Others in Your Field – Social media can connect you with other doulas and educators to build great relationships and build partnerships. You can get new ideas for your business, share insights, and find new products you can recommend to your families that you support.
You Can Advertise to Your Target Audience – Social media is great for just being yourself and sharing your knowledge and experiences. It’s also an incredible way to help you find new clients. You can set up Facebook, Instagram, or Pinterest to target a specific audience so your posts can reach the people who need them the most.
You don’t have to focus all of your energy and time on social media. There is a ton of automation, and even virtual assistants can help you create a strategy that can work with your needs. Social media is undeniably a powerful tool to build awareness of your services and provide information to parents in your community.
Birth Beautifully’s mentoring can help you establish your doula business and even walk you through information on using social media to help you grow. Find out more here!
Christine Herrera helps people become amazing birth professionals.